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Challenges
  • Over 1 million users therefore every feature is a big change request
  • Lack of adequate resources for research and testing
  • Difficult stakeholder buy-in based on just designs
  • Improper implementation of design specs across devices and screen sizes
  • Insatiable requests from multiple development teams
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User Research

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What we did
  • App performance analysis
  • App retention & feature analysis
  • Stickiness analysis
  • User flow/funnel analysis
  • App review analysis
  • Survey analysis
What they achieved
  • 40% increase in onboarding process
  • 10+ hardware issues identified
  • 90+ App usability problems identified
  • 90% reduction in crashes

Production Artistry

What we did
  • Become part of design iteration cycles
  • Create Android and Web designs based on iOS files
  • Export image assets for developers across multiple teams
What they achieved
  • 100% delegation in grunt work
  • ~30% more time for stakeholder review
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Visual QA

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What we did
  • compare pixel by pixel implementation of design spec
  • identify discord in design across browsers and devices
  • ensure flawless UI experience throughout the app
What they achieved
  • ~20% decrease in bugs identified by the QA team
  • 25% reduction in delay due to dependencies on the design team

Native Prototyping

What we did
  • Created high-fidelity prototypes for iOS as well as Android
  • Enable action/animation in demo apps with exact feel
  • Assist in UAT and other in-house testing
What they achieved
  • ~50% increase in readiness in executive buy-in
  • improvise testing by providing iterative prototype versions
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Tools Used
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Galaxy Weblinks Inc.
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888.666.4316
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1 Broadway, 14th Floor, Cambridge, MA 02142, USA