Challenges
- Over 1 million users therefore every feature is a big change request
- Lack of adequate resources for research and testing
- Difficult stakeholder buy-in based on just designs
- Improper implementation of design specs across devices and screen sizes
- Insatiable requests from multiple development teams
User Research
What we did
- App performance analysis
- App retention & feature analysis
- Stickiness analysis
- User flow/funnel analysis
- App review analysis
- Survey analysis
What they achieved
- 40% increase in onboarding process
- 10+ hardware issues identified
- 90+ App usability problems identified
- 90% reduction in crashes
Production Artistry
What we did
- Become part of design iteration cycles
- Create Android and Web designs based on iOS files
- Export image assets for developers across multiple teams
What they achieved
- 100% delegation in grunt work
- ~30% more time for stakeholder review
Visual QA
What we did
- compare pixel by pixel implementation of design spec
- identify discord in design across browsers and devices
- ensure flawless UI experience throughout the app
What they achieved
- ~20% decrease in bugs identified by the QA team
- 25% reduction in delay due to dependencies on the design team
Native Prototyping
What we did
- Created high-fidelity prototypes for iOS as well as Android
- Enable action/animation in demo apps with exact feel
- Assist in UAT and other in-house testing
What they achieved
- ~50% increase in readiness in executive buy-in
- improvise testing by providing iterative prototype versions
Tools Used
