Challenges
Over 1 million users therefore every feature is a big change request
Lack of adequate resources for research and testing
Difficult stakeholder buy-in based on just designs
Improper implementation of design specs across devices and screen sizes
Insatiable requests from multiple development teams
User Research
What we did
App performance analysis
App retention & feature analysis
Stickiness analysis
User flow/funnel analysis
App review analysis
Survey analysis
What they achieved
40% increase in onboarding process
10+ hardware issues identified
90+ App usability problems identified
90% reduction in crashes
Production Artistry
What we did
Become part of design iteration cycles
Create Android and Web designs based on iOS files
Export image assets for developers across multiple teams
What they achieved
100% delegation in grunt work
~30% more time for stakeholder review
Visual QA
What we did
compare pixel by pixel implementation of design spec
identify discord in design across browsers and devices
ensure flawless UI experience throughout the app
What they achieved
~20% decrease in bugs identified by the QA team
25% reduction in delay due to dependencies on the design team
Native Prototyping
What we did
Created high-fidelity prototypes for iOS as well as Android
Enable action/animation in demo apps with exact feel
Assist in UAT and other in-house testing
What they achieved
~50% increase in readiness in executive buy-in
improvise testing by providing iterative prototype versions
Tools Used
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Galaxy Weblinks Inc.
888.666.4316
1 Broadway, 14th Floor, Cambridge, MA 02142, USA